Seamless Customer Experience


Customers are at the heart of everything we do and we want to provide them with an even better experience. In particular, we want to be able to communicate with our customers at the right moment, with the right offer, in the right location, through the best channel.

With a current database of over 12 million customers we are looking for solutions that can help us to personalise and automate communications to them. How can we gather feedback from our customers both in-store and online in a quick, convenient and meaningful way?

Our correspondence with customers today is through email, phone calls and even post: how can we incorporate chatbots to create a quick and easy communication tool for our customers? How can we attract new customers? How can we connect and encourage non-customers to come inside our stores?

How can technology help us connect with non-customers and convert them into customers? If you have a solution that can help solve any of these issues, apply now!


David Devany

Online Managing Director

David joined Iceland in 2016 as an eCommerce, IT, multi-channel and strategy expert with over 20 years’ international experience in multi-channel and eCommerce retailing. 

He has held senior leadership roles at some of Europe's leading companies, including Shop Direct, Claire's, Littlewoods, GUS Plc, JJB Sports and TJ Hughes, and holds an exceptional track record of creating high-performing teams that deliver sustained profitable growth. 

Under David’s leadership, Iceland has become the UK’s fastest-growing online grocer. Since he joined the business, year-on-year growth has increased up to 60%, outperforming the ‘Big Four’ supermarkets by a considerable margin and even Amazon. 

The team has grown significantly under David’s direction and his success in revolutionising Iceland’s online product has been celebrated by several notable industry-recognised bodies, including the Which? supermarket survey, Good Housekeeping, IGD and The Grocer Gold Awards, which have each named Iceland ‘Best Online Supermarket’.

David is married and lives in Lancashire. When not working he loves sports, riding fast motorbikes and walking in the Lake District with his family